Feet First

Feet First has been a South Tampa institution since 1979 — one of the longest-running specialty athletic shoe stores in the Tampa Bay area. Located in the Palma Ceia neighborhood on Bay to Bay Boulevard, the store is a cornerstone of South Tampa's running community and a go-to resource for runners, walkers, and tennis players across the peninsula.

Staff provide gait analysis and hands-on fittings, carrying an impressive roster of brands including Brooks, Hoka, ASICS, Altra, Saucony, On Running, Mizuno, and Adidas. The store covers a broader range of athletic footwear than a pure running shop — road running, trail, walking, and tennis shoes are all well represented — making it a one-stop destination for active South Tampa residents.

Locally owned and community-rooted, Feet First has built decades of loyalty by prioritizing personalized service in a neighborhood setting.