Cupcake Crawl

Tampa, Tampa Bay

Feet First has been a South Tampa institution since 1979 — one of the longest-running specialty athletic shoe stores in the Tampa Bay area. Located in the Palma Ceia neighborhood on Bay to Bay Boulevard, the store is a cornerstone of South Tampa's running community and a go-to resource for runners, walkers, and tennis players across the peninsula. Staff provide gait analysis and hands-on fittings, carrying an impressive roster of brands including Brooks, Hoka, ASICS, Altra, Saucony, On Running, Mizuno, and Adidas. The store covers a broader range of athletic footwear than a pure running shop — road running, trail, walking, and tennis shoes are all well represented — making it a one-stop destination for active South Tampa residents. Locally owned and community-rooted, Feet First has built decades of loyalty by prioritizing personalized service in a neighborhood setting.

Tampa, Tampa Bay

Fit2Run at International Plaza brings the brand's signature specialty running experience to one of Tampa's premier shopping destinations on Westshore Boulevard. Extended mall hours make this one of the most accessible specialty running stores in the Tampa Bay area — open until 9pm on weekdays and Saturdays, and 7pm on Sundays. The store delivers Fit2Run's hallmark approach: trained running specialists, complimentary video gait analysis, and a wide selection of performance footwear from top brands including Brooks, Hoka, ASICS, and On Running. Staff are equipped to fit runners of all levels, from beginners to competitive athletes preparing for Tampa Bay races. The International Plaza location also carries a full range of technical running apparel, hydration gear, socks, and recovery accessories — making it a convenient one-stop shop in the heart of Tampa's Westshore district.

Tampa, Tampa Bay

Fleet Feet New Tampa serves the growing running communities of New Tampa, Wesley Chapel, Lutz, and Land O' Lakes from its location in the Hunters Village area on the city's north side. As part of the Fleet Feet Tampa franchise, the store brings the brand's nationally recognized fit id® 3D scanning outfitting process to Tampa's suburban running population. Staff use 3D foot scanning technology to measure each customer's feet precisely and match them to footwear based on arch height, volume, and width — a data-driven approach that reduces guesswork and returns customers who know their fit. The store carries road and trail footwear, technical apparel, and accessories from leading brands. Fleet Feet New Tampa participates in local training programs and group runs connecting runners across Tampa's fast-growing north side, and is part of the broader Fleet Feet Tampa network that also serves the Lakeland area.