
Pink Up The Pace 5K Walk/Run
About This Event
Would like to cordially invite you to our annual "Pink Up The Pace" 5K Walk/Run. On Saturday, October 3, we will kick off (October’s) Breast Cancer Awareness Month with our 5K walk/run through our historic downtown St. Augustine. Pink Up The Pace (PUTP) is a non-profit organization founded by Cindy Ortiz Chaconas in 2009, when diagnosed at age 28.
The race is now in its 18th year and continues to make an impact and grow. The 2009 inaugural race brought in over 800 participants and raised $20,000. In 2019, there were 2,900 participants and $50,000 raised. All the money raised stays in St. Johns County and goes directly towards our mission of assisting the uninsured and underinsured in the early detection of breast cancer. In the last 18 years, we have been able to pay out over $350,000 in breast imaging services to the men and women in need in our county.
Thank you for your continued support!
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Local Running Stores
Jacksonville, North Florida
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Pink Up The Pace 5K Walk/Run
October 3, 2026